Define Strategic Business Unit
Posted by Ripon Abu Hasnat on Wednesday, February 24, 2016 | 0 comments
In business, a strategic business unit is a profit center which focuses on product offering and market segment. Strategic business units typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity.
A strategic business unit may be a business unit within a larger corporation, or it may be a business into itself or a branch. Corporations may be composed of multiple strategic business units, each of which is responsible for it’s own profitability. General Electric is an example of a company with this sort of business organization. Strategic business units are able to affect most factors which influence their performance. Managed as separate businesses, they are responsible to a parent corporation.
An example of a strategic business unit is General Electric. Product offering typically encompasses a strategic business unit.
A strategic business unit may be a business unit within a larger corporation, or it may be a business into itself or a branch. Corporations may be composed of multiple strategic business units, each of which is responsible for it’s own profitability. General Electric is an example of a company with this sort of business organization. Strategic business units are able to affect most factors which influence their performance. Managed as separate businesses, they are responsible to a parent corporation.
An example of a strategic business unit is General Electric. Product offering typically encompasses a strategic business unit.
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